Artificial Intelligence is virtually out of sight in Europe. A somewhat weakened GDPR may be in the works to allow US-European relations to be restored.

Most companies have dropped the AI aspect of their business or have rebranded it to become a hidden supportive service. For example, cameras employ so-called ‘fuzzy logic’ to identify persons or establish focus and product recommendations are made using “heuristic analysis”. Care is taken to avoid humanizing technology.

The US and Europe agree to a somewhat weakened GDPR in an attempt to create a level playing field for companies. The US industry, having invested heavily in AI and personal data for marketing and personalized sales, is having trouble adapting. European companies see an opportunity to enter the US market with the promise that “YOU own your data”.